Available Globally
Larry Steven Londre

LONDRE
MARKETING CONSULTANTS, LLC
Marketing | Strategy | Expertise | Answers
Marketing and Advertising Forensic Expert, Senior Lecturer, Lecturer, Instructor or Adjunct Faculty at USC, CSUN, and Pepperdine Universities
11072 Cashmere Street, Second Floor
Los Angeles, CA 90049
web: www.LondreMarketing.com
310.889.0220
Experience and Qualifications: Marketing Executive. Client experienced. Advertising Agency background. Marketing, Business Strategies, Advertising Lecturer.  

More than 35 years as a strategic marketing, advertising and media professional.  I have worked within companies (DIRECTV, The Music Center of LA/Performing Arts Center of Los Angeles, Walt Disney Productions, Security Pacific Bank), within advertising agencies, and as a client, at which several advertising agencies, media buying services, marketing research organizations, design companies, direct marketing/mail and other marketing firms reported to me.  

I received the California State University Ambassadors™ Polished Apple Award (2006 and 2008) for teaching, mentoring and inspiring students, received USC Parents’ Association Outstanding Teaching and Mentoring Award (2006), and received the Outstanding Citizen Award (1993) from the Los Angeles City Council.  I have been a member of the Advertising Club of Los Angeles since 1975, and an active board director. The club's largest membership groups are clients, media, production, creative and advertising agency executives.  The Ad Club merged with two other associations into thinkLA in 2006.  Since 1975 I have also been a member, board member and executive board member of the AD RELIEF/Advertising Industry Emergency Fund (AIEF), a volunteer organization of advertising executives brought together to help their colleagues in times of life crisis.    

Concurrently, for 35+ years, taught in undergraduate and graduate programs at the University of Southern California (Annenberg School for Communication and Journalism and Marshall School of Business), California State University, Northridge (CSUN), Loyola Marymount and Pepperdine University. 

My courses have included:

• MBAM 659 and MBAM 660: Business Strategies Development, Execution and Implementation (Final, capstone classes in the MBA program at Pepperdine)
• MBFE 658: Strategic Marketing
• MKT 653: Integrated Marketing Communications (IMC)
• MBAM 619A and 619B: Business Strategies and Implementation
• COMM 599: Global Communication
• COMM 542: Business Strategies for Entertainment and Communication Companies
• COMM 541: Integrated Media and Communication Strategies
• GSBA 528: Marketing Management
• MKT 440: Integrated Marketing Communications
• JOUR 340: Introduction to Advertising
• BUS 307: Marketing Management
• MKT 304: Marketing Management
• MKT 100: Conceptual Foundations of American Enterprise
  
  

Frequent guest lecturer at UCLA, Graduate School of Television, Film and Digital Media, “Trends in Television and Emergence of Multiplatform Media,” Orange Coast College, and in USC Marshall » Lloyd Greif Center for Entrepreneurial Studies program, and Marshall School of Business.

Taught spring semester, 2010 concurrently at University of Southern California (USC) and California State University, Northridge (CSUN). Taught fall 2010, spring 2011 at USC, spring 2011 at UCLA.

Have conducted Marketing and Business Strategies Classes/Seminars/Webinars in USA, China, Hong Kong, Cuba and on the web. They have included “Power Marketing & Advertising: Planning, Developing and Executing Global Strategies,” “Best Global Marketing Tips, Techniques & Tactics for Marketing Executives in 2011,” and “Cuba: Insights, Keys and Observations in its Marketing and Advertising.” Preparing upcoming “Global Marketing & Advertising, including Planning, Tips, Tactics and Best Practices.” in Kuala Lumpur and Bangkok (2012).

Strategic Areas under Marketing, Advertising, Communication & Media
- Marketing (Strategic & Tactical Planning)
- Marketing Research
- Advertising Agency Alliances, Practices and Tactics
- Unfair Competition
- Unfair and Deceptive Advertising
- Marketing & Business Development
- Branding & Advertising
- Collateral & Sales Promotion
- Communication & Media, including Internet/web
- Products & Services
- Direct Market Analysis / Identification / Targeting
- Direct Marketing/Direct Mail
- Entertainment Marketing
- Retail
- Intellectual Property
- Integrated Marketing Communications (IMC)

• Vision and Results
• Increased customer base by 43% through marketing partnerships at DIRECTV.
• Vision and strategy for expansion of existing products or services and launch of new products/services through creative marketing programs.
• Identified and analyzed competitive changes in the marketplace, defining product strategy and developing marketing requirements.
• Drove product development from idea concept to launch, working with cross-functional teams and managing overall project plan.
• Built strategic relationships with corporate team, customers, advertising firms, and other alliances.

Earned a reputation for top-notch development and design of marketing and media promotions.

Selected list of companies I have worked for or with: DIRECTV, GE Capital, Vons Grocery, The Music Center of Los Angeles, Bell Atlantic/Verizon, SBC, Disney, Alliance Environmental Group, Ritter Pharmaceuticals/Lactagen, Barr Engineering, DHX - Dependable Hawaiian Express, Datastream, Sheraton Hotels and Resorts, SPNB, Bank of America, Beverly Hills Savings, RKO, NME, BMI, Beverly Hills Courier/San Marino Tribune/Herald Tribune, Applause, the University of Southern California.

Public Service Organizations served: Advertising Club of Los Angeles, Advertising Industry Emergency Fund, Los Angeles Fire Department, California Special Olympics, Partnership for a Drug Free America, Town Hall, L.A. Downtown Marketing Group, LACVB, Westwood Hills Property Owners (Homeowners) Association.

PROFESSIONAL EXPERIENCE
Marketing Consultant at Londre Marketing Consultants, LLC, Los Angeles, CA          2001 to Present, 1994 to 1997
Independent Marketing Consultants, LLC                                                                            
Provide expertise in marketing campaign strategy, new business development, rollouts, advertising, collateral programs, market penetration, and effectively identifying marketing opportunities for local and national business organizations.